COUP D'ÉTAT & FOLLOW THE SUN

A collab built to take you off the map.

MEET @FOLLOWTHESUNTRAVEL

Years ago, João traded a career in biochemistry for a backpack and a one-way ticket to chase the summer across the globe, and Follow The Sun was born. Since then, he's spent his life stepping outside his comfort zone and exploring the world's most incredible spots.

For João, traveling isn't just about ticking boxes—it’s about following the motto of stopping to smell the flowers, slowing down to truly absorb the culture, and embracing the unexpected. He believes in going off the map, stepping far beyond the typical tourist traps. Often, all it takes is walking a little further and exploring beyond the obvious to discover places that leave you speechless.

Because he prioritizes pure functionality and comfort for the road, this collaboration bridges our prep and revivalist outdoor aesthetic with João's rugged, real-world expertise.