About Coup,

a brand born from portuguese soul.

about us

Coup D'État was born where tradition meets revolution.

Raised in Portugal, built by local designers, makers, and dreamers: all within 60km of Porto. This is homegrown fire.

We carry stories in every thread. The kind passed down, not bought. Our pieces echo old streets and loud voices, but they don’t live in the past. We move forward, always forward.

The red carnation is our mark. More than a logo, it’s legacy. A symbol of resistance from 1974, when flowers stood stronger than bullets and that spirit is in every drop we make.

Coup D’État is for those who remember where they came from but aren’t afraid to rewrite the script. Tradition isn’t static. Culture isn’t quiet. And we don’t do fashion for fashion’s sake: we do it for the story.

Join the revolution

Where to find us.

The Feeting Room | Porto

LOT - Labels of Tomorrow | Porto