Coup D’État x Graham’s: A Grand Slam for Style

From April 26 to May 4, the Estoril Open wasn’t just about tennis: it was about shaking up the system. And yeah, we were there for it.

We teamed up with Graham’s, the legendary name behind some of Portugal’s finest Port, to drop a capsule collection that flipped the script on what “uniform” even means. Coup D’État and Graham’s; two worlds you wouldn’t normally see in the same sentence, but when you do? It hits. Bold. Timeless. Unapologetically Portuguese.

We designed this exclusive collection for the Graham’s crew working the Estoril Open, not just to look sharp, but to tell a story. A retro-inspired cardigan, a pocket shirt, a crisp polo, and a pair of socks that slap. Classic tennis energy, reimagined through our lens: street-ready, heritage-rooted, and crafted with intention. And of course, every piece carries the blended logos of Coup D’État and Graham’s: a mashup that says “refined but never boring.”

And this wasn't just a stitch-and-run. We were hands-on with the photoshoot and video, shaping the vibe from concept to final cut. Think golden-hour shots, clean silhouettes, and visuals that speak louder than words. It’s the kind of campaign that doesn’t just show clothes; it shows what we stand for.

Every piece was sourced and produced within 60km of Porto, made by local artisans whose hands carry generations of skill. No overseas shortcuts. No compromise. Just raw craftsmanship and serious attention to detail.

This drop wasn’t about following the dress code, it was about rewriting it. A tribute to legacy, to rebellion, and to doing things with purpose. Limited pieces. Big energy. For those who get it.